Privacy Policy

This Privacy Policy outlines the commitment of Royalcheese as a data controller to protecting the privacy and personal data of users of our website. This document has been created to inform you about the nature of the information we collect and the reasons for its collection.

You will find below a description of the various types of data we collect and use, or that you transmit to us, when you access the usaroyalcheese.com website (the “Website”). The term “Website” refers specifically to usaroyalcheese.com.

As data protection regulations are continually evolving, this policy may be updated at any time. If you are a user of the Website, you will be informed of any significant modifications.

If any term of this policy is found to be invalid or contrary to applicable regulation, it shall be deemed not written, but this shall not invalidate the remaining terms.

This policy applies to data collected:

  • Through simple browsing on the Website.
  • Through email or other electronic exchanges between you and Royalcheese.
  • When you create a personal account on the Website.
  • When you place an order on the Website.
  • When you subscribe to our newsletter.

It does not apply to information collected by any third party. By browsing our Website, you signify your acceptance of this policy. It is the user’s responsibility to ensure the information provided to Royalcheese is accurate. You may correct and update your information through your personal “My Account” space.

1. What Data Do We Collect?

Depending on your interaction with Royalcheese, we may collect the following personal data:

  • Identity Data: First name, last name, email address, gender, telephone number, date of birth.
  • Browsing Data: Information about how you use the Website, such as your IP address, browser type, browsing duration, search history, operating system, language, and pages visited.
  • Order Data: Delivery address, transaction details (payment method, order number). Payments are processed securely by our third-party payment partners.
  • Social Media Data: Information from social networks when you use specific integrated functions.

2. How Is Your Data Collected?

Data is collected directly when you provide information via contact forms, account creation, newsletter subscription, or telephone conversations. Copies of our communications may be retained. Data is also collected indirectly through cookies or trackers; please see our dedicated Cookies policy for more information.

3. Why Is Your Data Collected?

If you are a user, we collect data to:

  • Send newsletters and commercial offers (with your consent).
  • Manage and fulfill your orders.
  • Ensure the security and tracking of your purchases.
  • Provide you with account information (invoices, history).
  • Request your feedback on products or the Website.
  • Inform you of changes to our Website or offers.
  • Comply with our legal and contractual obligations.

We also use cookies:

  • To secure your browsing and improve your experience (e.g., by remembering your login details).
  • To analyze website traffic and data to measure user numbers and improve accessibility.

4. Who Processes Your Data?

Your data may be processed by Royalcheese staff and authorized contributors for:

  • Website administration, order processing, and shipping.
  • Customer support.
  • Invoice management.

For these purposes, your data may be shared with trusted subcontractors, service providers (such as our email campaign manager), or other third parties, all of whom are contractually bound to protect your data. Royalcheese does not have access to your full bank card details, as transactions are encrypted.

Your data may also be disclosed if required by law, or to protect the rights, property, or safety of Royalcheese, its customers, or others. In the event of a merger, sale, or restructuring, user data may be transferred as a business asset.

The Website may contain links to third-party sites; we are not responsible for their privacy practices.

5. How Long Is Your Data Stored?

We retain data only as long as necessary for the purposes outlined in Section 3:

  • Newsletter Data: Until you unsubscribe.
  • Contact Data: For 3 years from last contact if you have no account/orders; for 10 years from last order if related to a purchase.
  • Account & Invoice Data: For 10 years from the date of purchase for accounting compliance, even if you deactivate your account.
  • Cookie Data: For 6 to 13 months.

Beyond these periods, data is anonymized for statistical analysis only.

6. How Is Your Data Protected?

Your data is stored on secure servers protected by antivirus software and firewalls. We implement technical and organizational measures to protect against loss, alteration, or unauthorized access. However, no internet transmission is 100% secure. You are responsible for keeping your account password confidential.

7. What Are Your Rights?

You have control over your data:

  • You can browse without providing data, though some features (like purchasing) will be unavailable.
  • You can opt-out of marketing communications at any time via your account or the link in our emails.

Under regulations such as the GDPR, you have the right to access, correct, erase, and restrict the processing of your personal data. You also have the right to data portability and to withdraw your consent at any time. To exercise these rights, please contact us. We will respond within one month, which may be extended in complex cases.

8. Where Is Your Data Stored?

All data collected through usaroyalcheese.com is stored exclusively on servers located within the European Union.

I hope this provides a clear overview of our data protection practices. For any specific questions regarding your personal data, please feel free to reach out through the contact methods available on our website.